designing for impact and delight
designing for impact and delight
designing for impact and delight
hey there!
hey there!
hey there!
Hi, I’m a product designer at Nordem Tech, building intuitive B2B and B2C systems for the RCM Group — from POS and MDM to onboarding, bidding, and learning platforms.
Big on problem-solving, music, and board games — always curious, always creating.
Hi, I’m a product designer at Nordem Tech, building intuitive B2B and B2C systems for the RCM Group — from POS and MDM to onboarding, bidding, and learning platforms.
Big on problem-solving, music, and board games — always curious, always creating.
everything i
dabble in
everything i
dabble in
user research
user research
journey mapping
journey mapping
information architecture
information architecture
wireframing (low and high fid)
wireframing (low and high fid)
prototyping & userflow
prototyping & userflow
usability testing
usability testing
UI visual design
UI visual design
Design system
Design system
Interaction design
Interaction design
web & mobile responsive
web & mobile responsive
branding
branding
illustration
illustration
content
content
here's a taste of what i cook
here's a taste of
what i cook
here's a taste of what i cook
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
Shifting the Himalaya ordering experience from sales rep dependency to seamless digital autonomy.
Hmart empowered retailers with control, speed, and clarity
Hmart
RetailTech | Client
Shifting RCM Billing from Manual Dependency to Instant Digital Access
Enabled 3K+ users to manage invoices and reports with just a few taps.
POS
Billing & Invoicing | RCM
RCM World app scaled retail chain business on PV-driven growth.
With 50L+ users, it streamlined shopping, training, and income via a unified PV-led platform.
RCM World
Retail Chain Commerce | RCM
Streamlining Retail Data Across the RCM Ecosystem.
RCM’s MDM app unified product, user, and location data—driving accuracy, speed, and seamless retail operations.
MDM
Data Governance | RCM
Reimagining Fashion Sizing with AI-Powered Precision.
SmartFit optimized fashion sizing with AI-driven recommendations—cutting returns, building trust, and lifting conversions.
SmartFit
Consumer AI UX | My Case Study
was I always a product designer?
was I always a product designer?
was I always a product designer?
In many ways, yes — just not the kind you'd expect.
It started beside my mother’s sewing machine, where fabric met intention and every stitch shaped a story.
While others chased engineering, I followed patterns of form, function, and feeling — a path that led from textiles to typography, from silhouettes to seamless UX.
The medium changed. The mission never did. Designing with empathy and purpose has always been stitched into me.
In many ways, yes — just not the kind you'd expect.
It started beside my mother’s sewing machine, where fabric met intention and every stitch shaped a story.
While others chased engineering, I followed patterns of form, function, and feeling — a path that led from textiles to typography, from silhouettes to seamless UX.
The medium changed. The mission never did. Designing with empathy and purpose has always been stitched into me.
In many ways, yes — just not the kind you'd expect.
It started beside my mother’s sewing machine, where fabric met intention and every stitch shaped a story.
While others chased engineering, I followed patterns of form, function, and feeling — a path that led from textiles to typography, from silhouettes to seamless UX.
The medium changed. The mission never did. Designing with empathy and purpose has always been stitched into me.
i thrive on lemonade,
although that's not all
i thrive on lemonade,
although that's not all
i thrive on lemonade,
although that's not all
I lose myself inking verses, often murmuring “irshaad farmaye” into the void. I never say no to dancing my grace through blistered feet. Lately, I’m sharpening strategy over the — because why stop at just one passion?
I lose myself inking verses, often murmuring “irshaad farmaye” into the void. I never say no to dancing my grace through blistered feet. Lately, I’m sharpening strategy over the chessboard —mastering rhythm, one thoughtful move at a time — because why stop at just one passion?
I lose myself inking verses, often murmuring “irshaad farmaye” into the void. I never say no to dancing my grace through blistered feet. Lately, I’m sharpening strategy over the chessboard —mastering rhythm, one thoughtful move at a time — because why stop at just one passion?
well, that’s my story
what’s yours?
well, that’s my story
what’s yours?
well, that’s my story
what’s yours?
SCAN TO CONNECT
everything i
dabble in
user research
journey mapping
information architecture
wireframing (low and high fid)
prototyping & userflow
usability testing
UI visual design
Design system
Interaction design
web & mobile responsive
branding
illustration
content